Announcing Mimics, formerly known as Face It!

We’re announcing today that Face It!, the game in which you imitate pictures with your face, will be named “Mimics” from now on.

Let me shortly explain how that came to be: In the early development stages, we chose ‘Face It!’ and never really gave it another thought. Lately, it became more and more clear to us that the name didn’t quite capture the game experience. When we found out that the name couldn’t be registered anymore, we finally decided to change it altogether.


We wanted the name to convey an inviting spirit of togetherness, while highlighting the core game mechanic: imitating faces.
We brainstormed hundreds of names until we settled on Mimics.

Now we can go back to finishing the actual game!

We will also be showing Mimics two more times in September: at PLAY15 in Hamburg (where Mimics is nominated for the Creative Gaming Award) and the EGX in Birmingham. We want to collect some more feedback and tune the game one last time to make it the best experience it can possibly be.

We’re especially excited to see how players react to some small, but crucial design changes we made last week and we can’t wait to wrap up the game for the general public thereafter!

We hope you like what you’ll be seeing soon :)

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